Notes on search, written in plain English.

What is actually changing in Google and AI answers, what we test on client sites, and what you can copy yourself. No jargon, no gated PDFs.

No posts yet. Please check back soon.

Want this applied to your site? Start with a free audit.

Get my free audit
FREE AUDIT

Read it, now apply it.

Send us your site and we will tell you which of these posts actually applies to you, and what to fix first.

✓A senior strategist replies, not an assistant
✓Free audit delivered within 48 hours
✓No obligation and no sales sequence
✓We say no if we are not the right fit
OFFICE HOURS
Sunday to Thursday10:00 to 19:00
FridayClosed
Saturday11:00 to 16:00
NEW PROJECT ENQUIRY

Tell us about your goals

No obligation. We reply within 30 minutes.

NEWSLETTER

One useful email a month.

What changed in AI search, one test we ran, and one thing you can fix this week. Unsubscribe in a click.

No spam. About twelve emails a year.